Be you. Be beautiful.
Welcome
Beautiful is for everyone
We believe that feeling beautiful is for everyone, no matter the style, size, age, or budget. Nestled in the small town of Mountain Lake, we know that genuine hometown service matters and that is why we carry everything you need to outfit your special day. From gowns to veils and alterations to tuxedos, we have you covered. Come get to know us and let us make it easy and fun to be your own kind of beautiful!
Be in the know
Check back often for news about upcoming sales, fashion shows, trunk shows, and more!
Yes, you May! Sale
50% off all discontinued wedding, bridesmaids and prom gowns!
40% off ladies ready to wear!
25% off all in stock shoes!
Saturday, May 26
Closing at 1 p.m.
Monday, May 28
Closed
Thursday, May 31
Closed
I want to be in the know!
New Arrivals
Schedule a private appointment just for you!
Contact Us
Come see us in person!
Appointments are not required but recommended. An appointment makes it easier for our staff to give you the attention you deserve.
Children under the age of 12 are discouraged as there is little for them to do and many expensive things to investigate.
Hours
Sunday Closed
Monday 3 - 6 p.m.
Tuesday/Wednesday Closed
Thursday/Friday 1 - 6 p.m.
Saturday 10 a.m. - 3 p.m.
From Her Perspective
Tiffany says:
"I cannot say enough amazing things about Jennifer! She has BEAUTIFUL gowns at super reasonable prices, fantastic jewelry, and shoes! I've been to many bridal shops and she tops them all!"