Be you. Be beautiful.


Beautiful is for everyone

We believe that feeling beautiful is for everyone, no matter the style,  size, age, or budget. Nestled in the small town of Mountain Lake, we know that genuine hometown service matters and that is why we carry everything you need to outfit your special day. From gowns to veils and alterations to tuxedos, we have you covered. Come get to know us and let us make it easy and fun to be your own kind of beautiful! 

Be in the know

Check back often for news about upcoming sales, fashion shows, trunk shows, and more!

Glitter Fashion Show

Sunday, February 3

Doors Open 3 p.m.

Center Point Church 

Mountain Lake, MN

During severe weather, we will close for the safety of our customers. We will post closure information here and on our social media pages. 

3rd Annual Prom Fashion Show


Join us for our annual prom fashion show!

+See and shop new styles in gowns and tuxes for 2019! Including 40+ gowns from the Clarisse Trunk Show!

+ Register for a chance to win door prizes, a free tux rental or $150 off your prom gown!

+ Grab a sweet treat and shop local prom vendors!

+ It's free to attend!

Grab a friend and stop in for a look at all things prom!

Get your Wolverine Wear here!

Schedule a private appointment just for you!

Contact Us

Come see us in person!

Appointments are not required but recommended. An appointment makes it easier for our staff to give you the attention you deserve.

Children under the age of 12 are discouraged as there is little for them to do and many expensive things to investigate. 

JSK Bridal

206 10th Street North, Mountain Lake, MN 56159

(507) 636-0028


Sunday Closed

Monday 3 - 6 p.m.

Tuesday/Wednesday Closed

Thursday/Friday 1 - 6 p.m.

Saturday 10 a.m. - 3 p.m.

From Her Perspective


Tiffany says:

 "I cannot say enough amazing things about Jennifer! She has BEAUTIFUL gowns at super reasonable prices, fantastic jewelry, and shoes! I've been to many bridal shops and she tops them all!"